About Us

Having musical roots deeply imbedded in the world of tattoo and body piercing, his passion for jewellery and interest in body modification lead to the creation of the LeRoi Inc, one of the world’s most respected manufacturers of fine body jewellery. 

In 2004 the Upstate NY company extended its presence into New York City with the opening of the LeRoi Manhattan Boutique. This exclusive “piercing only” shop was the first and only APP (Association of Professional Piercers) shop in New York City at the time. 7 years in NYC further enhanced the jewellery company’s understanding of piercing techniques, body jewellery function and application. 

LeRoi is one of the few legacy body jewellery companies with a + 30 year presence. For over 3 decades the company has made significant contributions to the body piercing community and industry by supporting education and creating unique high end innovative jewellery designs. 

From start to finish LeRoi jewellery meets and exceeds industry standards for verified biocompatible materials and mechanical requirements. All designs are conceptualized and created on location in Oswego NY, U.S.A. 

Terry LeRoi’s jewellery design and high end classical goldsmithing background paved the way for the company to be one of the first to create and release upscale gold designs as early as 1995. Over the years LeRoi has designed and innovated many proprietary trademarked body jewellery designs including: 

Gold Couture Luxe,™ Cadence-Hidden Helix Collection™ Haute Couture Bijoux™ Hybrid Line™ Venus Hoop™ Tres Jolie™ SkullDuggery™ Skull Factory™ Bijoux™ Hommage Marquise Collection™ Geometric™ Chain Anatomy™ Cascade™ Micro Bijoux™ King Of Hearts™ and Element™ lines. . 

LeRoi is a corporate member and active participating sponsor of the APP since 2006.